Rachel Freemon Sowers broke out of the system that wasn’t serving her, manifested a new path for her business, and doubled her income

The Client:

Rachel Freemon Sowers is a licensed therapist and visibility coach who helps soul led entrepreneurs create video and online content that aligns with their truest selves so that they can experience fulfillment, joy and prosperity.

The Problem:

‘When you’re in a [broken] system and you try to get the answers from the same system, you get the same answers.’

Rachel had been working in the online community for 6 years but was feeling like she didn’t fit and adopting the strategies suggested by others as a fix was just making her feel more disconnected and disillusioned:

‘I think that that’s what’s really missing in the online world today…we think it’s this person’s strategy that’s going to work for us, and we try and put it on, but we still feel like crap because not being as“successful” as them means you failed. In one of the programs that I was in, I would cry literally almost every group session. And I finally figured it out. It was because it was still not fitting. I’m trying to cram myself into this thing, and it pretty much just reinforced all the things that culture had told me about myself.’

Working with coaches before, Rachel felt that traditional strategy-led programs were just compounding the problem as they didn’t delve deep enough or connect with her. Instead of finding abundance and progress, she felt there was a culture of blame and an expectation of a quick ‘fix’ to be found.

‘They just want to put a bandaid on it or say, send this email sequence and then you’ll grow your list. That’s not how it works for me…A lot of coaches struggle because they want to have a more simple answer. They want to make you believe it’s your mindset. And if you can’t do it, it’s your mindset and it’s your fault.’

As a therapist, Rachel knew that she had to do the deep work in order to manifest the success and joy she was capable of – and she knew she needed an emotionally and energetically attuned guide who could lead her on this journey. She therefore stepped back from the coaching world as it wasn’t serving her, that is, until she met Morgana:

‘I’ve hired a lot of coaches before, and they stay on the surface. They can’t help on a deep emotional level. Which is why I hadn’t worked with someone for a really long time. I was like, I’m not investing my money anymore. I’m waiting. I know there’s got to be someone out there. I’ll know when it’s time…And so when I met Morgana…I knew I wanted to work with her.’

The Solution:

‘When you feel like you have someone who understands you on that deeper level, you can show up differently.’

Right from the beginning, Rachel felt the coaching experience with Morgana was refreshing: she finally felt she could be herself and this convinced her that investing in herself – the largest investment she had ever made in her business – with Morgana’s coaching program, was the right path. Rachel recognised that Morgana could hold the emotional space for her that she needed and she asked herself,

‘Can I show up purely as myself? Would she welcome that? That was the clincher and the answer was yes.’

Morgana encouraged Rachel to find success within herself rather than putting on business strategies that did not align with her. It was Morgana’s focus on the inner work that needed to be combined with strategy that Rachel found really helped her to heal and move forward.

‘In my whole entire career as a therapist for the last 18 years and even in the online world for the last six years, it’s always about another strategy, another funnel, another ‘something’ that’s externally outside of yourself that will help you have success in your business. And I knew that that wasn’t right. I knew that I needed to do the internal work. [Morgana] kept coming back to the inner work and I knew that there was something that still needed to be shifted there, and that’s where I needed to go.’

Using techniques such as visualization and meditation and learning about the ‘Hero’s Journey’ and ‘Follow your North Star’ allowed Rachel to truly reflect and address deep trauma that was holding her back. The tools provided by Morgana and her teachings, which focussed on religious trauma and the history of female oppression and subjugation, encouraged Rachel to disrupt the cultural systems that weren’t serving her and break out of these in order to make her own reality free from guilt and shame:

‘The thing that Morgana has helped me do, even on a deeper level for my clients, is follow the history and really shed light on how this really isn’t our fault.’

Morgana’s complete commitment to going on this transformational journey with her clients and being there as a supportive guide is what Rachel credits as allowing her to find such success within Morgana’s 1:1 coaching –

‘The number one thing I truly, truly believe that Morgana brings to the table that other people haven’t been able to bring is that she’ll be there with you, like, for real… It’s about her reflecting back…and you feeling seen, you feeling heard. It’s about what she herself energetically brings to the table and allows you to then see within yourself. That is the number one thing that’s missing from so many different coaching programs and solutions…it’s those kinds of things that really allow so many different kinds of people to flourish with her.’

The Results:

‘I can see a path now for myself. And because I’ve become clear, my clients and people are clear on how I can help them or they’re intrigued enough to ask me, can you tell me more?’

Since working with Morgana and investing in herself, Rachel was able to transform her business into what she wanted it to be. In doing so, she saw amazing results both personally and professionally. As she aligned her business practice with her true self, her client numbers quickly increased, as did her revenue:

‘…this enabled me to double my income.’

Morgana’s guidance allowed Rachel to gain clarity and disable the fear that was halting her progression in her business. The coaching helped Rachel to ‘heal those deeper parts’ and take herself and her business into a space of wonderful energy and abundance –

‘One of the biggest lessons I’ve learned is to continue to be even more open…And it’s not so much that I’m coming out into the world, but what I’m doing is inviting people into my world… [I’m]being more expansive and more open and operating in a new, courageous way of being.’

Those closest to Rachel noted this change in confidence and clarity and how much Rachel gained from her deep work with Morgana. This clarity of direction in turn engendered trust and conviction for future business investments for Rachel:

‘The other thing that’s changed is my wife has seen significant shifts. I told her I needed to make this investment in my business. And literally she didn’t say one thing except – do it. And that’s a huge shift because she saw the shift in me.’

Owing to her incredible success in 1:1 coaching, Rachel then signed up for Morgana’s Accreditation program so that she could lead others with these transformational tools. Rachel found that the Accreditation program directly impacts her clients as she utilizes materials from Morgana’s teachings. Adding it to her offer suite creates new revenue opportunities and saves time and energy in the process. Clients are even resigning to work through it over one or more 1:1 high ticket containers with her:

‘This is the stuff I’ve been trying to teach, but I didn’t know how to put it together. That’s why the Accreditation works really well for me. Morgana has absolutely helped me see how to bring people into this…how it aligns, how it is a much faster process for people. That’s why it’s been so successful for me.’

Overall, Morgana’s emotionally intelligent coaching which fuses strategy and healing allowed Rachel to manifest the success both personally and professionally that she was capable of. As Rachel explains about operating a business in the online world –

‘I think it leads us away from knowing ourselves, a lot of this stuff. And Morgana leads you to knowing yourself.’

And that is where you find success.

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Michelle was just starting out in the online world with her copywriting business relatively embryonic when she met Morgana. She wasn’t charging a lot for her services and didn’t have the confidence to recognise the wealth of amazing experience and expertise she was offering to potential clients.

“I’m sharing a win, I made more money this week in my business than on any other offer last year. And it was so easy. This money river is flowing today! I’m only $700 away from hitting my new monthly goal and it’s only the 2nd of the month!”

Elena Saxton

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Morgana McCabe Allan is incredibly wise yet personable, revolutionary yet relational, and I’m so grateful to have had the opportunity to be coached through mindset calls with her. I will be hearing her words in my head for years to come!

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“I signed my first client!! {…} I showed up on the call fully present, gave her everything I could and I told her I want to offer her a 3 month package where I will honour the free sessions I had posted about within the price point. And she signed up! 🙂 “