How Morgana helped Elena Saxton double her income, launch an aligned group program, own her success, and slay her inner doubts

The Client:

Elena Saxton is the owner and founder of Elena Saxton where she helps artisans increase their online sales through marketing strategies so they can sell out their inventory and build a stable online business.

The Problem:

A year and a half into her business, Elena Saxton didn’t know what was wrong with her.

She was poised to have a thriving marketing business. From the humble stalls of farmer’s markets, she and her previous business partner built a seven-figure skincare business in five years. When she decided to leave that business and start one of her own, Elena knew who she wanted to serve and how to help them.

She knew the marketing strategies, the tech, the mindset blocks, and the obstacles her dream clients would face. She invested more than $40,000 in coaches and courses to help her break through her own mindset struggles and fine-tune her marketing.

Elena was the perfect storm for massive success.

And yet, she felt stuck.

Worse than stuck.

She knew she didn’t need another business coach or marketing course, but she couldn’t put a name to what was missing.

“It was so invisible to me at the time,” Elena said.

Cognitively she knew she was capable of building this business, but emotionally, down in her deepest core, she doubted.

She was taking massive action – teaching a group program, running webinars, paying for ads, posting content – but she didn’t feel grounded in what she was doing.

“I kept wondering, ‘Is this enough?’” Elena said. “I would see other people in these group programs who were taking off at lightning speed, and I felt insecure. I felt disempowered.”

She couldn’t work out exactly who her perfect ideal client was, she loathed sales calls with people who were desperate to work with her but couldn’t pay, and after COVID and a series of personal changes, she knew she had to push past her limiting beliefs and take control of her income.

“I knew my commitment was high, and I was willing to do whatever it took,” she said, “And I really just wanted someone experienced to talk to – like a best friend who was also smart and experienced and could speak business and marketing in a sophisticated, educated way.”

The Solution:

After joining Morgana’s group program, Manifesting Masters, Elena knew she wanted more support and enrolled in Morgana’s 1:1 coaching program.

Over the next six months, they dug into Elena’s business and personal life – uncovering doubts, insecurities, and fears.
Morgana helped Elena understand the first layer of her limiting beliefs – self-doubt.

“I was insecure in what I had to offer,” Elena said. “So, it didn’t matter what kind of marketing techniques I knew or how good I was at that; I hadn’t owned my own success in my last business and that made me feel like I wasn’t good enough to do what I wanted to do.”

Morgana used a combination of psychology, storytelling, anthropology, and historical references to show Elena how some of the beliefs and practices she held actually stemmed from the culture around her and her own assumptions.

“Morgana has this ability to notice and point out things in your business that you didn’t realize existed,” Elena said.

For instance, Elena took several marketing courses but never felt aligned with her sales copy until Morgana helped her understand the underlying current of shame in marketing culture.

“A big part of what I worked on with Morgana is realizing all the different ways shamed is part of our culture and how it impacted me personally, and because it was so hard to see in my personal life, it was invisible to me in my marketing,” Elena said. “I have so much experience and education in marketing, but I didn’t have a lot of sensitivity to shame. Bringing awareness to that shame and starting to change it was a fundamental shift for my business and my life.”

They also worked on strategies in Elena’s business.

“I did a launch in September, and Morgana helped me improve my messaging,” Elena said. “Without knowing my business other than what I told her, she had ideas for areas where I could make the case for different things in really insightful ways.”

Elena said it was the most aligned group program she’d ever done.

“I left that feeling incredibly satisfied with myself,” Elena said. “I left nothing on the table; I shared really deeply and was in very high service to my group members.”

The Results:

After working with Morgana, Elena had her first dream client, doubled her monthly income by signing aligned clients and working her group program.

On a daily level, Elena said she feels more aware of her thoughts. She started to understand herself better and learned to hold space for her fears and successes.

“I feel better day to day. I feel more aligned, I feel more in integrity,” Elena said. “And Morgana helped me access parts of myself that I had given up on or that I wasn’t even aware of.“

Elena said she is working with people she really loves and is showing up like the coach and mentor she wants to be.

“I feel like there’s a part of me that has known this was going to be a successful business, and that part of me is growing as I see more evidence and build momentum,” Elena said. “Now I’m starting to see the path to that success.”

Elena said she feels the work she did with Morgana is worth that $40,000 she spent on other courses and then some.

“I’m in a $10,000 program with a different coach right now and what I’ve gotten from working with Morgana is way better,” Elena said. “It’s the best investment I’ve ever made in my business – and possibly in my life.”

Ready to take the next steps?

It's time to learn who you REALLY are.

How Dr. Morgana McCabe Allan Helped Anusha Arulvel free herself of guilt and blame

How Dr. Morgana McCabe Allan Helped Anusha Arulvel free herself of guilt and blame

Working with Morgana offered Anusha something that she didn’t know she needed but she soon recognised that having support – and Morgana in her corner – at pivotal moments in her journey enabled her to thrive:

With all of the uplevels Anusha was experiencing, Morgana’s interdisciplinary approach incorporating mindset and inner healing, was exactly what she needed:

“I’m sharing a win, I made more money this week in my business than on any other offer last year. And it was so easy. This money river is flowing today! I’m only $700 away from hitting my new monthly goal and it’s only the 2nd of the month!”

Elena Saxton

Coach for Artisans

Morgana McCabe Allan is incredibly wise yet personable, revolutionary yet relational, and I’m so grateful to have had the opportunity to be coached through mindset calls with her. I will be hearing her words in my head for years to come!

Danielle Bettmann

Host of Failing Motherhood Podcast

“I signed my first client!! {…} I showed up on the call fully present, gave her everything I could and I told her I want to offer her a 3 month package where I will honour the free sessions I had posted about within the price point. And she signed up! 🙂 “